Looking for Work in All the Wrong Places
by Cathy Goodwin, Ph.D.
The Question: After identifying a potential
employer, I get contact information, do my research and send out my
resume and cover letter, requesting an interview for a management or
human resource position. I am listed with recruiters and staffing
agencies and call them every week.
I attend local networking events but end up meeting
people who are also unsuccessful job-seekers. And I search the Internet
bulletin boards, sending my resume and following up a few days later.
Help!!!
The Answer: Remember the story about the
man who was searching for his keys under a bright street light? He
explained to a passer-by, "I lost my keys in the parking lot - but it's
too dark over there!"
Job-seekers need to leave the brightly illuminated
paths and delve into the dark corners where they will find their own
keys to success.
First, you need to network before
you hit the mailbox. I know -- that dreaded "N" word. However, if
you're applying for a senior level job, you're often expected to arrive
via an introduction.
Second, a vague set of goals will win your
resume a one-way ticket to the wastebasket. You need a separate resume
and cover letter for each position, carefully targeted to showcase your
skills and your unique ability to fill that position.
Third, seasoned professionals often make
simple grammar and spelling mistakes because they're operating on
overload. A resume is just one more hassle in a crowded day. You
probably know these mistakes can kill your chances, even if your skills
are stellar. Think "proofreader!"
Fourth, employers pay recruiters and
staffing specialists when they need unique, specialized, hard-to-find
employees. These resources account for only a tiny percentage of
placements, even in boom times. Calling once a week may backfire: you
come across as needy and pushy. Believe me, their fingers will start
punching keys the moment they need you.
Finally, choose a networking group with a
leader who knows the score and promises to provide fearless feedback.
You may be reluctant to hire a coach or career
counselor because one-to-one guidance doesn't come cheap. But if you
keep hitting a wall, your investment may help you save time, money and
hassle. And sometimes it's nice to have someone who can hold a
flashlight when you're groping around in the dark.