If your business delivers professional service, you already know: Finding new clients is hard work. You probably already spend thousands of dollars (and countless hours) on client attraction. |
| Being an online
marketing coach, I have read a lot of ebooks. I
mean a lot!!! Some good, some no so good and some that just bring enough awareness to a topic that I need to revisit. When I started to read Cathy's book, Create Lifetime Income with Heart, Soul and Chocolates on the Pillow, I realized it was very different. Lifetime Income was fun to read and Cathy lets you in on some powerful insights. I don’t know about you, but I can’t seem to do business without my emotions and feeling getting somewhat involved. Let’s face it -- we are emotional beings! Cathy addresses the importance of client care (not loyalty or customer service) on a feeling and emotional level to enhance their experience of your service. In just two weeks, I have seen a shift in own client communication processes. Cathy, I can’t thank you enough for writing a powerful piece that turn a small little light on in my head. Jen Blackert http://www.insightsintomarketing.com |
How a
famous consultant told thousands of
dollars
to go away
"I hired Laurianne, a famous consultant. You'd recognize her real name in a heartbeat. But after only two hours, I stopped working with her. I dropped her afffiliate program and wouldn't recommend her to my cat.
"It wasn't about money. Soon afterward I signed up with Howard. I spent thousands of dollars with nary a qualm.
"Howard isn't any cheaper or smarter than Laurianne.
"But Laurianne made two fundamental mistakes that you'll learn about when you read Lifetime Streams of Income.
Laurianne could have kept this client for another six months -- without spending a dime!
AND
here's the big
secret:
The way
you deal with a
complaint
or a problem is more important than creating a problem-free service
relationship.
Most
of
the time, you can't
control
glitches 100%. But you can control your response to events that
interfere with your service delivery.
Clients
appreciate your going
the
extra mile when something goes wrong, especially if it's beyond your
control. And you'll earn their respect.
Download now and begin creating loyalty in minutes.
You're
constantly
marketing for more clients -- and want to build your business from more
referrals.
Your
best client
hesitated when you asked for a testimonial.
A
new client promised
to set up more calls -- but then disappeared.
You
just lost
two
clients to a competitor...who charges twice as much and
knows half
of what you know.
What's the real cost?
If you save even ONE HOUR from ONE CLIENT, you've been paid back many times over.
